Digital Space Description- Woodruff Arts Center

For my digital space built environment, I chose was www.woodruffartscenter.org. The website is for the Woodruff Arts Center. The opening webpage, which is presented below, is aesthetically appealing and has six sections that viewers can search to explore the site. Using those sections, you can discover the art, plan a visit to the center, plan an event at the center, explore the Woodruff, support the center with various forms of donations, and see the different programs and initiatives that the Woodruff Arts Center has to offer. Due to the abundant amount of information presented on the site, I focused predominantly on the four sections that were the most captivating to me.     When you scroll down on the opening page of the Woodruff Arts Center site, a page of tabs appears. Each of the tabs allows you to explore the site and find information on an array of things. The viewer has the option to check out ticket prices, donate time and money to the center, plan an event at the center, use the center as a form of education, and parking at the center. Each section for the information is presented with colorful, people friendly images, while still being useful and guiding people to what they were searching for.     Located under the ‘Explore the Woodruff’ tab is the Woodruff Arts Center Overview page. The purpose of this section no the website is to provide people with a little bit of background information on the center itself and its reputability. It establishes a sense of credibility by mentioning its great accomplishments, such as being “one of...

The Woodruff Arts Center: A Juxtaposition of Architecture and Community

Woodruff Arts Center, Midtown, Atlanta The Woodruff Arts Center is located in Midtown Atlanta, Georgia. The center was built in 1968 by award winning architect Richard Meier. Robert Woodruff, who was a main benefactor for the site, intended to pay homage to the art and civic leaders of Atlanta and provide programs for youth and their families. Although the center was built with the intention of building community it does appear to exclude the lower class and homeless. The site features a series of contradictions that are hidden subliminally in its design. The design of the center is modern, bright, open and inviting, however something is also intimidating and exclusive about the way the building is structured. For instance, the dramatic geometric shapes of the building make the entrance appear shrouded and the exterior does not reveal much about its artful interior. The building is monochromatic with large windows that do not reveal any content from the outside. The center is accessible through public transit from the Art Center MARTA station, which allows outsiders for less wealthy communities to pass through. However, the center only caters to the upper and middle class communities of Atlanta and young art visionaries such as college and high school students. The benches located around the site are all divided in a way to prevent the homeless from laying down. The trashcans also have locks to prevent homeless people from digging for food and other items. The center has a digital space for their advertisement that catches the attention of pedestrians with visuals and graphics. A digital display advertises upcoming events, programs for youth, as well as sponsorship from...

Digital Advertisement

The Woodruff Arts Center has several  modern design elements such as sleek geometric architecture and and digital environment. The digital environment within the exterior of the center displays upcoming events, sponsorship, and other intriguing information to attract ongoing traffic. In the video, the digital environment and the exterior coexist to attract its intended users through visuals and...
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