Reading Summary 4: His & Hers: Designing for a Post-Gender Society

The main purpose of this article is to argue for gender neutral design. The argument was made by one of the United States’ leading textile designers. The designer sees “gender-neutral design as the next frontier in the workplace.” The author starts off by stating, “We are living in a time of gender revolution. Traditional masculine and feminine roles are being challenged through advances in science and technology, and by cultural shifts stemming from the evolution of sexual politics and media depictions of gender.” The author believes, “Identity is no longer clearly defined as female or male, but by increasingly visible manifestations of sexuality or lack thereof.” She also believes that some of the today’s landscape are still designed in a Modernism point of view. Modernism is defined as a movement shaped by a predominantly male perspective. To help build her argument, the author uses examples such as the LGBTQ movement, workplace hierarchies, and bathroom...

Reading Summary 3: “His and Hers: Designing for a Post-Gender Society”

In Tick’s article “His & Hers: Designing for a Post-Gender Society”, she states that we are living in a “gender revolution” and that the once thought to be traditional man and female roles are slowly changing. This is because of changes in technology, science, sexual politics, and the media. The role of women in society is starting to increase in the traditionally male positions. Transgender people are becoming more and more common and some people are refusing to choose a certain gender. Although things are changing, society is still primarily male. Males still hold a majority of high office jobs and jobs in technology. Tick states that gender roles have become increasingly muddled. Males and females do not look like the traditional boy or girl you would expect. People are also refusing to identify themselves as a male or female. This change in thinking has led things in society to change. For example, now certain companies have started to adopt “gender-neutral bathrooms” which allow people to not have to choose a gender while using the restroom. Changing gender roles have altered the thinking of many, and while the majority of the population welcomes this change and are ready to accommodate it, some are still getting used to the idea. Tick has travelled throughout the country in order to spread the word about today’s changing gender roles. The world has never seen anything quite like this, and Tick wants to ensure that we, as a society, work to build environments that welcome these changes, not stifle them.   Tick, Suzanne. “His & Hers: Designing for a Post-Gender Society.” Metropolis Magazine....

His & Hers: Designing for a Post-Gender Society

Designing for the New Gender Era This article highlights the change of traditional gender roles and how the new generation of designers and marketers have to evolve to include the new breakdown of the previous idea of ‘women’ and ‘men’. With these roles being more and more challenged in today’s society, the new world for appealing to men and women is becoming a wider and more general platform. The designers want to not only appeal to these “obscured” gender lines but to make sure they are accepted and comfortable in the setting of a society that is deeply rooted in a modern tone. Not only are the gender lines being more fluid but the role of women and men are being equalized therefore the overpowering masculine features of modern architecture is being switched out for softer textures and fabrics. This rise in the new form of Modernism is showing a new era of social change and therefore a new era of design. Individuality In creating this individualistic society filled with blurred gender roles and a new power role for women, these new designs and architecture is a new form of representation and sense of self.  With this new rise of importance of self expression, comes a new era of importance on representation and how designers keep up with the changing tides of identity. With companies like Lego changing their branding to accommodate the growing markets of fluid sexuality and identity, more and more brands are rushing to make sure they fit into the new ‘status quo’ of open acceptance. As well as toys, we see new strides coming with the...

Reading Summary Three (His & Hers: Designing for a Post-Gender Society)

The two main arguments Suzanne Tick makes in her article “His & Hers: Designing for a Post-Gender Society” are we’re living in a so-called gender revolution and architects and interior designers should jump on board by creating gender neutral or universal interior and architectural designs. By gender revolution Tick means we’re living in a time when men dress like women, go through surgery to appear like women, or merely identify themselves as women—and vice-versa. In other words, according to Tick, people are no longer confined by their biological sex, but by how they express and present themselves. Consequently, Tick believes that architects and interior decorators should encompass this gender revolution by changing the way in which buildings are designed and decorated. Tick believes that because it was mostly men that headed Modernism, she thinks the movement is from the male perspective, as well as the designs and such that sprang from it. Further, she claims that we’re still living in a male centered society and that this is especially true in regard to technology. She argues that it’s the amalgamation of all these elements that shapes the design of places and that this needs to be combated for the sake of gender neutrality and inclusiveness. Her solution is to encourage designers to introduce what she thinks are more feminine qualities to interior and architectural design like more windows, soft corners, light, hospitality, and textural materials. If this masculine design isn’t combated Tick fears that it will lead to more unsafe and exclusive areas which may offend or discourage women or people who may identify themselves as women. There are...
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