Annotated Bibliography of Joseph T. Geller and Robert M. Corning’s “Designing a Unified Campus”

An example of a campus Geller, Joseph T., and Robert M. Corning. “Designing a Unified Campus.”University Business Magazine. N.p., 2007. Web. 14 Feb. 2016. Geller and Corning feet that a “character of a campus whether it truly has that storybook look and feel can be a critical differentiator in the final decision” in whether a family wants to allow their child to attend the college ( Geller and Corning par. 2). Examples like “gateways, signs, and other visual cues like plantings and lighting” are “critical contributors to identity, creating important initial impressions” ( Geller and Corning par. 5). A “Master’s Plan” was initiated with multiple steps to achieve “that true campus feeling.” After the master plan, a “design firm” come in play to map out the visuals of the campus. The purpose of this article is to encourage campuses to reconsider their look of their landscape so they can attract more students. The intended audience are designers for campuses and colleges who have campuses. This article is useful because it gives insight that colleges use their landscape as another source of advertisement and i’m able to be more aware of their...
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