A New Revolution of Learning, a Summary of “Understanding Visual Rhetoric in Digital Writing Environments”

The era of paper and pen style writing is beginning to decline as technology is advancing. Writing styles are beginning to evolve, taking a more modern shape and allowing writing to incorporate images, audience interaction and sounds, something absent in paper and pen writing. In her paper “Understanding Visual Rhetoric in Digital Writing Environments“, Mary E. Hocks discusses this evolution and the incorporation of digital documents in writing. Hocks divides her paper into two sections with one section using two academic hypertextual essays to help explain the visual digital rhetoric and the other section discussing how teachers should incorporate visual digital rhetoric in their teaching. In addition to this, she also divides the visual digital rhetoric into three categories: Audience stance, transparency and hybridity. The audience stance is the way the author creates ethos and the degree of audience participation. Transparency is how familiar the terminology and concepts of the article is to the audience. Lastly, hybridity is how the site combines images and texts. Hocks begins by examining the first academic hypertextual essay, “Monitoring Order” by Anne Wysocki. The first thing Hocks points out is how Wysocki promotes audience participation by providing interactive text and images, allowing the audience to progress through the essay in an order that they chose. As a result, the essay promotes active reading and decreases attention fatigue, something that all too common with long academic articles or papers. The saying “A picture is worth a million words” is beginning to be proven in the modern day style of writing (bloging etc). Sourced from Transformation Marketing The second thing Hocks discusses is how Wysocki establishes transparency by using a familiar format, colors and...

Summary 5: Understanding Visual Rhetoric in Digital Writing Environments

The title of this Article is Understanding Visual Rhetoric in Digital Writing Environments written by Mary Hocks. There are  two main topics of her article one is how visual rhetoric operate in academic hypertexts. The other one is the three key terms of Visual Digital Rhetoric: audience stance, transparency, and hybridity and how each effects the transformative process. Analyzing the three terms/ hypertexts on the article Monitoring Order and the television program Xena The Warrior Princess. Visual Rhetoric also known as visual strategies is used for meaning and persuasion, its importance amplified by visual and interactive hypertext and media writing. Hypertext( non-sequential) writing is defined as the underlying concept defining the structure of the world wide web. For example, professional Anne Wysocki created a hypertext titled Monitoring Order and professional Christine Boese crafted a hypertext titled  ” The Ballad of the Internet Nutball”. Another example, is a website on the theater performance topic of colorblind produced by Spellman college students enrolled in a Shakespeare course.  Hock stated that by putting their work on the web, the students were creating ” New Knowledge For A Real Audience”. Also, since the appearance of hypertext and other new media it’s difficult to separate words from visuals or privilege one over the other Audience Stance refers to the interaction of the audience with the online piece of writing and Aristotelian concept of ethos; the audience can effect the audience interaction with the website. Transparency refers to the way in which  the outline writing resembles the culturally familiar scenes with their own conventions. Which includes print, graphic, design, film, and web pages. Hybridity refers to the way online writing mingles visual and verbal elements in its overall...
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