Hachman’s Reasons to switch from Google to Bing

Hachman, Mark. “The 4 Reasons I Switched from Google to Bing.” PCWorld. N.p., 22 Sept. 2014. Web. 29 Mar. 2016. Hachman is “PCWorld’s senior editor” who “focuses on Microsoft news and chip technology, among other beats. He has formerly written for PCMag, BYTE, Slashdot, eWEEK, and ReadWrite” ( Hachman bio). Mark Hachman Hachman believed that Bing “improved speed and reliability” and also “added social connections” ( Hachman par. 4). His first reason for switching was due to the fact that Bing increased engagement with the users by implementing “Bing Rewards” (Hachman par. 7). They simply give you credits for searching in Bing’s engine. You can redeem those credits for items like a $5 Amazon gift card for 475 credits. His second reason is that on certain searches, Bing provides “vast, white space on the right side, displaying contextual information about the school, its history, news, and more” (Hachman par. 9). Bing’s “image search adds an extra layer of search filters that Google users must drill down to find” and it also made it easy to “find a licensed photo to illustrate a newsletter” (Hachman par. 12). “Thumbnail images of anything Bing thinks is for adults only are actually blurred out by default” unless the user decides to enable the Adult content switch on ( Hachman par. 15). Bing’s default Adult content block The purpose of this article is to persuade the audience that Bing is a great alternative for Google if you have the similar needs as the author. The intended audience are users who use search engines religiously who needs an efficient way of searching through the web,...

Control Features in a Digital Space

King, Melissa. “Better Online Living through Content Moderation.” Model View Culture. N.p., 14 Oct. 2015. Web. 28 Mar. 2016. King “graduated from UC Santa Cruz with a BA in European History” who is also an “aspiring video game developer and storyteller” ( King bio). Melissa King King believes that “there is no such thing as an invalid reason” to use control features because “nobody should be required to read or listen to content if they do not want to” ( King par. 1). One argument against King’s position is that the user should become ” less sensitive” which is relative to the “Exposure Therapy” (King par. 3). King’s statement against the argument is that “someone suffering from PTSD is likely to have their trauma magnified rather than reduced when faced with triggering content” (King par. 3). Another argument against the use of blocklists states that it forces “one’s internet experience to the whims of another” (King par. 8). King responds by saying that not allowing blocklists requests “that the abused spend more time with their abusers” (King par. 9). Out of all the online attacks, “women especially are considered fair game for these type of attacks, particularly women who tread in areas that are considered male-dominated” (King par. 11). PTSD The purpose of this article is to persuade users online that control features are mostly meant for moderating abusive attacks instead of limiting user’s actions. The intended audience are for people who uses online programs that enable interactions and the creator of these programs. This article is useful because it provides information of how a large population of online...

Increasing Engagement on Your Websites

Yanofsky, Brandon. “12 Ways to Keep Visitors on Your Site Longer.”Wpcurve.com. N.p., 3 Mar. 2015. Web. 27 Mar. 2016. Yanofsky “is an Internet entrepreneur and WordPress developer. He provides WordPress advice and tutorials at myWPexpert ” ( Bio ). In this article, Yanofsky explains aboout developing “strategies you can implement today to keep visitors engaged and on your site longer” ( Yanofsky par. 5). Ways to make your visitors more engaged in your site involves choosing “a theme that has text that is large enough to read and legible, that has an easy to use navigation system, and has a very clean design” (Yanofsky par. 11). “internal linking” is important because it allows the user to navigate “from one post to another” (Yanofsky par. 18). He explains how the the title of an article should be clear about what your text is about and that is also creative so that it wouldn’t sound too dull. Rather than placing everything in text, the site should vary with multimedia platforms such as audio and video. The purpose of this article is to inform the reader how to develop a site that can engage the audience for a longer period of time. The target audience are for businesses who want to create a website, or for individuals who are interested into creating a site. This article is useful because it gives insight of what the general population is attracted to in a website. It gives us knowledge about a website’s purpose; Does it want to appeal to visitors or is it strictly meant for...

Psychology of Web Designs

Turner, Amber Leigh. “The Psychology of Web Design: How Colors, Typefaces and Spacing Affect Your Mood.” TNW Network All Stories RSS. N.p., 22 Oct. 2014. Web. 22 Mar. 2016. Leigh is the “owner and creative Director of January Creative in Nashville, Tennessee” and “has been a self-employed graphic and web designer for over eight years, starting early in her collegiate career” ( Leigh bio). Amber Leigh The believes there “are four major areas of website design and development that have the biggest impacts on the psychology of website visitors” (Leigh par. 3). One way web designs impact visitors is “content.”Website “pages loaded down with content” can augment “stress, anxiety and overall unpleasant feelings for visitors” (Leigh par. 5). Even the hiding of content can cause confusion. The author feels that it is beneficial to develop website pages with a balance amount of content. Spacing is important to not strain the eyes of the visitor. Using “neutral colors (i.e the tints, shades, and hues of whites, grays, and blacks),” will provide “an opportunity for rest” (Leigh par. 20). Fonts also play a part. Fonts like the “Sans-serif fonts are used more and more to convey a feeling of modern, clean, sophistication and upscale” ( Leigh par. 31). “white spaces” between the pictures The audience is intended for businesses who are trying to expand their revenue and customer engagement through the development of a website. The purpose of this article is to properly design an engaging webpage. This article is useful because it enables designers to understand what they need to do to improve their site in the visual aspect. In...
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