Bibliographic Annotation #9 and #10

Bibliographic Annotation #9: OUTFRONT Media PR, Newswire. “OUTFRONT Media Signs New Contract with Metropolitan Atlanta Rapid Transit Authority.” PR Newswire US 05 Dec. 2014: Regional Business News. Web. 24 Apr. 2016. This article is mainly about MARTA’s new agreement with OUTFRONT Media. A company that is North America’s largest transit company. Marta decided to team with them for a 5-year contract beginning in 2015. This is very exciting for MARTA’s since OUTFRONT Media is dedicated and one of the best companies in transport advertising. With the addition of OUTFRONT Media, Marta expects to add $25 million dollars in Revenue. This is completely relevant to my argument, since it provides more evidence that MARTA is concerned with changing it’s publics perception and that a positive light on MARTA is necessary for growth. The best point made is that OUTFRONT Media cover the advertising for the hemisphere’s largest transportation cities, including the extremely efficient New York Cities. Although, I do this this article could have used a bit more explanation on how OUTFRONTmedia expands to advertise. It is hard to find relevance in an article, when they don’t give you reasoning or a map of their plans for the...
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