Ponce City Market Built Environment Description (Interior)

I arrived at Ponce City Market, which used to be the historic Sears, Roebuck & Co. building, around 6:36 pm. I walk into the main food court and I see various restaurants and shops and groups of people walking around and eating. I walk up the stairs towards the back and arrive on the second floor. I sit on at a round wooden table with metallic accents and chairs. I observe the environment below. The design seems industrial with high ceilings and hard wood floors and open railings for bystanders to lounge on. I see groups of people from various areas and they all appear to belong to the upper and middle class based on the business-like attire (suits, luxury brands, etc.) The male-to-female gender ratio seems to be equal, however they tend to only engage within their own gender.  Gigantic black light fixtures hang from white concrete. The building appears to be inspired by urban design. In the distance I hear the chatter of people, salsa music, and the hum of human activity. I can smell food cooking The lighting is dim and low with no windows or natural light which creates a dungeon like ambiance. On the second floor there are a few shops and a gallery area for artist exhibitions as well as a sign pointing to the Beltline. The materials throughout the market appear to be industrial such as steel, wood, and brightly colored paint. These features give the market an urban vibe but also clean sophistication that attracts both young and older people. On the first floor there is an display case which shows a...

Digital Built Environment Description

When first entering the web page, I immediately was drawn to the words, “Ponce City Market,” and then “Come see,” followed by, “Endless Possibilities.” These words make the market seem to be a positive place just based of the positivity in the diction and the bright attractive colors used. After initially reading those words I saw the menu at the top where I could find more information organized by category. “News” and “Events” being center drew my eyes to them first, which is convenient because of the importance of keeping up with what is going on with the establishment in which the website is dedicated to. The web page is very clean cut with only black, white, blue, and orange color, other than the bottom of the page where a photo gallery resides. These colors are visually pleasing and decreases distraction when reading off of the page. The typography changes throughout the page but keeps a very clean cut theme similar to the color scheme. Mostly block like lettering fills the page with accents of cursive like font. As I scroll down the page I got a preview of what the different tabs in the menu might include. A brief description of the establishment and its history is located in one of many organizational blocks down the page. Next to the description, in a separate block, there is a link to a specific upcoming event.  More blocks are filled with events, videos, and photos. This method of organization makes it easier to differentiate the many sections. The main page is very simple and aside from the description and a...

Activity #3 Key Words/Terms

“Old Fourth Ward” “Gentrification of Atlanta” “Revitalization” “Beltline” “racial inequality” “white flight” “racial gerrymandering” “urban renewal” “04w” “old fourth ward” “history” “ponce city market” “discrimination” “”ponce city market” “history” “old fourth ward” “race” “old fourth ward” “segregation” “homeless” “Space” “Black gentrification” “Old Fourth Ward” “arrest” “Ponce City Market” “arrest” “Old Fourth Ward” “Murals”    ...
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