Psychology of Web Designs

Turner, Amber Leigh. “The Psychology of Web Design: How Colors, Typefaces and Spacing Affect Your Mood.” TNW Network All Stories RSS. N.p., 22 Oct. 2014. Web. 22 Mar. 2016. Leigh is the “owner and creative Director of January Creative in Nashville, Tennessee” and “has been a self-employed graphic and web designer for over eight years, starting early in her collegiate career” ( Leigh bio). Amber Leigh The believes there “are four major areas of website design and development that have the biggest impacts on the psychology of website visitors” (Leigh par. 3). One way web designs impact visitors is “content.”Website “pages loaded down with content” can augment “stress, anxiety and overall unpleasant feelings for visitors” (Leigh par. 5). Even the hiding of content can cause confusion. The author feels that it is beneficial to develop website pages with a balance amount of content. Spacing is important to not strain the eyes of the visitor. Using “neutral colors (i.e the tints, shades, and hues of whites, grays, and blacks),” will provide “an opportunity for rest” (Leigh par. 20). Fonts also play a part. Fonts like the “Sans-serif fonts are used more and more to convey a feeling of modern, clean, sophistication and upscale” ( Leigh par. 31). “white spaces” between the pictures The audience is intended for businesses who are trying to expand their revenue and customer engagement through the development of a website. The purpose of this article is to properly design an engaging webpage. This article is useful because it enables designers to understand what they need to do to improve their site in the visual aspect. In...
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