What Makes the Varsity so Successful When There’s Plenty of other Chain restaurants in Atlanta?

  The Varsity: One-of-a-Kind Dining Recently over the course of this semester we have studied and analyzed multiple locations and gave vast insight of the environment. Between Moreland Avenue, The Varsity and the Atlanta Police Department, the Varsity particularly had a greater impact on me than the other two. The first thing noticeable was the red and white colors and the old-style sports theme, which instantly attracted me to the restaurant. Upon walking through the door a loud “what’ll ya have” will overtake the visitor and make them take notice of the fast paced restaurant they have just entered. The fast paced environment doesn’t make the guest feel uneasy, but at a place you can call home. As you approach the counter you’re studying the menu to find they serve burgers, chilidogs, world famous onion rings, and the exclusive one-of-a-kind frosted orange (a frozen orange sherbet type of drink). After you give your order and receive your food, you go look for a seat but notice each room is different. In one room you have school desks as if you were back in elementary school, while in the next room you have booths and tables with a few TV’s displaying the current sports game, and in the last room you see booths and glass windows displaying a scenic view of Atlanta. As you make your choice and sit down, you begin to eat and taste the dry hamburger with non-melted cheese, basic condiments, and chili hit your lips and you’re in awe. You’re not in awe of the taste, but the lack of quality the food has, but you...
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