Digital Built Environment Description: Centers for Disease Control and Prevention (CDC)

The site I am describing is the www.CDC.gov, the website for the Centers for Disease Control and Prevention, which is situated in Atlanta, Georgia. The CDC itself was created in 1946 and its original purpose was to continue the work started by the World War II Malaria Control in War Areas program; a program created to help fight Malaria here in the United States. However, since then the scope of the CDC has expanded to encompass all diseases (Parascandola). The color scheme of the website is blue and white, which provides a calming and reassuring effect on me. The colors also invoke in me the idea of cleanliness. These are the same kind of colors one would expect to see in a hospital, and I believe they serve the website well as opposed to a color like green, which would dredge up ideas of disease and death. The latter would give me the impression that the CDC is doing such a bad job at containing disease that even their own website has been infected. The site is divided up into the categories: Outbreaks, News, CDC in Action, and About CDC. There are drop-down menus for the following topics: Diseases & Conditions, Healthy Living, Traveler’s Health, Emergency Preparedness, and More CDC Topics. The website makes use of a giant banner at the top of the page that focuses on what I presume the CDC believes is currently paramount—which is presently the Zika virus. All these topics are apparent on the front page and they indicate why one might visit the www.CDC.gov. http://sites.gsu.edu/myoung59/files/2016/04/CDC-1iints7.mp4 Here’s a one-minute clip showing the color and organization of...
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