Digital Record 2

I look at the Atlanta Dream again in comparison to the Atlanta Hawks. Looking at the Atlanta Dream, they have the 3 years they won the conference championships which automatically doesn’t look the best because it only has 3 flags and its 2016 so they haven’t won in 2 years. They’re advertisement to get tickets is labeled in red but it still isn’t super noticeable. They do however have an ad that drops down when you first try to get on the site for single game tickets. However, on the Atlanta Hawks teams’ page there is one man with a basketball and the “Buy yours today” sign and the ad to get Hawks tickets are way bigger. They put a greater emphasis on getting the Hawks...

AB-2

“NBA.com, Official Site of the National Basketball Association.” NBA.com. NBA Media Ventures, LLC, n.d. Web. 25 Mar. 2016. The National Basketball Association website contains much more information than the Atlanta Hawks website. The website is created by the Association and employs who work to create it. The purpose of the website is to give fans of the league information on virtually anything regarding the league. They provide news, scores from every game, stats from every game, standings of every team, and other specific and general information. It has information on the history of the league and even information on NBA official’s rule book and how they make calls. The purpose it serves is a purpose that is important to any professional sport and some of the greatest 50 players listed. It provides fans with information on the sport and the teams associated with it. The website helps fans see options of where they could watch, and also directs fans to their favorite teams. It provides news on each team and how their foundation,NBA Care, helps communities. The intended audience is passionate professional basketball fans, people seeking highlights from games, or anyone seeking headlines, or any general information on the association. Its useful for all these reasons and more. It could also help those seeking careers information. Overall this convenient website on all things NBA, serves its purpose to feeding fans information about the...

AB-1

“Atlanta Hawks.” Atlanta Hawks. NBA Media Ventures, LLC, n.d. Web. 25 Mar. 2016. The Atlanta Hawks website is under the official National Basketball Association’s website and is ran by the web designers for the team. The evidence that supports this is at the bottom of the website under ‘Staff Directory.’ When clicking on that you find the staff members on the team in regards to ‘Marketing, Creative services, Retail and Video Production.’ The people that are listed under this tab are those that work with the Atlanta Hawks website. Their purpose is to give information about the team, players, standings, scheduled games, news, and community dealing with the Hawks. It’s intended audience is fans, people looking to watch a game, or people looking to see latest news about the Atlanta Hawks. The website also includes stats on players, information on how to seek employment, information on how to be a member of the Atlanta Hawks Basketball Club, and even videos on the best plays of the week. The creators of the website seemed to want the site to be a unique and interactive experience for fans and other...
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