What Makes the Varsity so Successful When There’s Plenty of other Chain restaurants in Atlanta?

  The Varsity: One-of-a-Kind Dining Recently over the course of this semester we have studied and analyzed multiple locations and gave vast insight of the environment. Between Moreland Avenue, The Varsity and the Atlanta Police Department, the Varsity particularly had a greater impact on me than the other two. The first thing noticeable was the red and white colors and the old-style sports theme, which instantly attracted me to the restaurant. Upon walking through the door a loud “what’ll ya have” will overtake the visitor and make them take notice of the fast paced restaurant they have just entered. The fast paced environment doesn’t make the guest feel uneasy, but at a place you can call home. As you approach the counter you’re studying the menu to find they serve burgers, chilidogs, world famous onion rings, and the exclusive one-of-a-kind frosted orange (a frozen orange sherbet type of drink). After you give your order and receive your food, you go look for a seat but notice each room is different. In one room you have school desks as if you were back in elementary school, while in the next room you have booths and tables with a few TV’s displaying the current sports game, and in the last room you see booths and glass windows displaying a scenic view of Atlanta. As you make your choice and sit down, you begin to eat and taste the dry hamburger with non-melted cheese, basic condiments, and chili hit your lips and you’re in awe. You’re not in awe of the taste, but the lack of quality the food has, but you...

Built Environment Analysis Outline

Argument: Why is the Varsity so successful with obstacles such as limited locations, pricey food, and constrained food choices, when there are plenty of other chain restaurants who serve similar fresher products? Intro: Introduce the Varsity and what is has to offer, while also stating the problems that could use improvement. Body 1: Address the problems of the Varsity Body 2: Propose a solution to the problems and in detail explain why these solutions would work. Body 3: Answer why the way the varsity is and how it has built an accredited name for itself, despite having these obstacles. Conclusion: Restate the argument and explain what makes the Varsity different and more desirable than these other chain...

Built Environment (exterior) Narrative

Overall Moreland Avenue is flowing of creativity and different individuals from East Atlanta and Little Five Points. The two areas are both significantly different and gave me two different feelings. Little Five gave off an area of creative humans with a hippie relaxed feeling while East Atlanta gave me a less secure feeling as some parts were sketchier than others. Little Five was covered in artistic graffiti and vibrant colors while East Atlanta was more run down and required more security. The restaurants and food choices also varied upon each location. Little Five had multiple restaurants all in walking distance and the famous Vortex. The Vortex is significant to Little Five Points because it attracts many tourists and celebrity visitors for its monstrous burgers and twenty-one and up policy. East Atlanta, on the other hand, has some newer buildings and more “hole-in-the-wall” places that go along with the typical fast food restaurants (McDonald’s, Cookout, Wendy’s, Burger King, etc.). Moreland Avenue stretches a measurable distance and collects all types of life from rich to homeless and can be one of the most popular streets in Atlanta for Little Five Points and East Atlanta. The community is genuinely nice and has comfortable homes along Moreland. Moreland Avenue is beginning to renovate more of the space and build more apartment housing for the popularity and individuals wanting to move there. Currently they are building apartments in between East Atlanta and Little Five Points in an area known as Cabbagetown (nice area just not as well-known as Little Five or East Atlanta). Moreland Avenue is growing to become one of the biggest communities...

Digital Built Environment

The Atlanta Police department was founded in the 1890’s and has been around ever since. In the image above, the Atlanta police website (http://www.atlantapd.org/apdhistory.aspx) is displayed showing the front page. As you can see the colors are navy blue and white with a black and white image of the city in the background. In the middle of the page shows the most recent slides and what’s going on around the city and how the police are involved with the community around them.  The city image in the background is not only creative, but also resembles what the police stand to serve and protect.   The most interesting thing about this site and makes it different from others is the tabs. Not just the actual tabs but the fact they give the option to change just this entire website to Spanish without having to change your settings on your computer. This is extremely beneficial to the immigrants that come into the states (more specifically Atlanta) and have English as a second language. Along with the Spanish offering, the tabs offer information about the history of the police, the certain divisions, career paths, and many other options to the select from.   If a user was displayed with the front page, in the bottom right they would find this box which shows how up-to-date the website and police department in a whole are. It is titled “Important Links” and gives way to access many beneficial links at a more efficient way than to call or drive to the police department. They also offer links to follow them on social media, which...

Digital

  http://www.myajc.com/news/business/the-varsity-owners-of-atlanta-icon-face-a-big-deci/nqNHm/   In this recent article discussing the Varsity, President Gordon Muir explains the recent shutting down of the Alpharetta location Varsity after being held there for twelve years. Although many neighbors and residents to the Varsity are disappointed in the recent closing, Muir explained the closing down of the restaurant due to “… a poor location and was too big and too expensive…” to remain open. Upon this recent shutting down, president Muir and family executive office have decided to possibly open a new location in Winder, Ga where hopefully the “what’ll ya have” tradition will continue on. This article gives a great feel to what the Varsity has coming in the Spring and the future of the...
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